UNLOCK YOUR BRAND INTO A POWERFUL ONE
RICCARDO Asia specializes in brand & marketing management. Our mission is to help your company build a powerful brand story with a compelling brand proposition that moves people and drives growth for your business. We're not mainly about creating nicely designed logos, visual expressions, their applications' use, or even slick marketing campaigns.
We're about building a strong foundation for your brand that will help you stand out in a crowded market and deepen the connection with your right target consumers that inspires loyalty and drives growth.
What We Do
We work closely with our business partners to help craft out their unique value proposition and identify opportunities to create meaningful connections with their target customers. Depending on our client's specific needs, our team of experts would carry out the brand & marketing management work that includes
the Core
- Living Brand Development and Messaging
the Others
- Visual identity and design
- Creative
- Video production
- Sales and marketing
- Social media
- Event marketing
- KOL and artists management
What Sets Us Apart
We’re not just another branding or creative agency – we’re the brand and marketing veteran that specializes in originating from a unique brand story, messaging and brand video that navigates as a direction for the brand and shop’s image, the products and its selling messages rolled out in the market, and any marketing and communication activities consistently. Most importantly, it makes people easily recall your brand and products efficiently and effectively.
What is a Brand Foundation
It attempts to distill the brand into its Essence, by probing into the fundamental make-up that constitutes the brand. The answers to a series of questions together define the Identity of the Brand.
When to Use Brand Foundation
- The companies and their brands are going through a period of transition or rapid growth, facing new challenges
- The brands have lost their sense of identity, or where internal differences or contradictions have developed
- Brands have complex sub-brand structures, like banking products, FMCG, etc…
- Or simply need to create or re-create a brand story, messaging and brand video
The Final Output
A coherent brand framework and vision are developed, which provides a clear direction for the brand story, messaging and brand video, and all other creative and content development.
Benefits of a Clearly Defined Brand Identity
- Actively loyal customers
- Maintains dominant market share
- Resistant to competitive attack, even with better products
- May be able to charge a higher price and deliver better margins
- Derives greater benefit from all its marketing activities
- Clearly set the parameters for what a brand should and should not do
- Can even act as a magnate for better talents
Strong brands ultimately sell more products at better prices
